As the first electronic mail was sent in 1971 with the sole purpose to overcome communicating cheaply, securely, and instantly overcoming shortcomings of the other forms of communication. Then in the hand of Google, Gmail began its journey, offering free email for personal use. Quite a substantial amount of users began using it for personal, official, also for commercial purposes including marketing. Online marketing becoming a norm in nowadays business. Bulk PVA Gmail has become a go-to instrument for email marketing. Using multiple accounts and avoiding spam filters enabled Gmail to attain a wide range of audiences.